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Understanding Your Brand Insights Master Reports
Understanding Your Brand Insights Master Reports

Learn how to use Brand Insights Master Reports to analyze key metrics and make data-driven decisions for your brand's success.

Updated over 2 months ago

Brand Insights Master Reports offer robust analytics to help you monitor your performance and make informed strategic decisions. There are seven main reports available: Revenue, Social, Creators, Products, Locations, and Gifting, each offering unique insights to help you track your brand's performance effectively.

Here are the widgets that you can find under the Analytics section:

  1. Revenue Report

    • This report shows how your brand is performing with creators. It includes key metrics like Net Revenue, Total Revenue and Units sold. New Customers Acquired is also included in this report. You can also see your Average Order values depending on the date selected or the time period.
      Hot Tip! πŸ”₯ The Revenue Report is available for the Basic Launch Tier. Grow and Scare Tiers will have the rest of the reports listed below.

  2. Social Report

    • Make informed decisions about your brand's social media performance with insights on Instagram Conversion funnel, Instagram engagement and orders, Average engagement per creator for Instagram Connected Sellers. Also track your Top Performing Creators by Engagement on this report.

  3. Creators Report

    • Assess the impact of influencer collaborations on your brand with data about Average revenue per creator, Active Creators, Total Commissions paid, Total Orders, Average New Customers per Creator, and top-performing creators.

  4. Products Report

    • Understand the performance of your products, identify trends, and optimize your strategy with metrics on products, creators, collections, units sold, and revenue.

  5. Locations Report

    • Get insights into the geographical performance of your brand and optimize your marketing strategy with data on top locations and orders.

  6. Gifting Report

    • Learn about gifting impact, campaign success evaluation, and strategic decision-making with metrics on gifts sent and Gifting ROI.

Make sure to regularly review and analyze these reports to monitor performance, optimize strategies, and drive success in today's competitive market. πŸš€
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Check out the Trnd resource library for best practices and inspiration on succeeding with influencer programs on Trnd.


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